Mr. Paul Berney

65 West Coleys Cove, Payson, Utah  84651

Phone: (801) 423-0126  ♦  E-mail:

 Sales / Marketing & GM Executive

Career History 



My team takes start up and first/second stage companies and orchestrates the sequencing to get them to a profitable operational level. Over the last 28 months I have been working as an equity partner in the Medical Software field with e-Healthcare Systems a first stage software company targeting the Long Term Health Care field with Electronic Medical Records. 

LIBERTY SAFE AND SECURITY PRODUCTS, Payson, Utah                                                  2001 

Sr. VP Sales & Marketing

Recruited to this recognized market leader in the manufacture and distribution of gun and home safes to manage a $12M budget while directing 26 staff.   

  •  Implemented new product development, public relations initiatives and forecasting processes.

  •  Penetrated new channels of Architects and Home Builders with new line

  •  Significantly improved gross margins YTD. 

  •  Implemented offshore sourcing program.

COSCO, INC. Safety 1st , Columbus, Indiana                                                                 1995 - 2001   

VP Marketing

Managed a $14M budget and 30 staff for this manufacturer / importer of home products and juvenile products.   

  •  Implemented successful new global marketing plans, including new corporate

  •  logo and packaging, exceeding top line sales objectives of $135M bringing in over $300M while improving Brand equity and trade/consumer perceptions. 

  • Developed $40M in new business in the 2nd largest juvenile category. 

  • Received 6 industry awards for packaging, catalogs, and advertising/PR projects. 

  • Reduced marketing and advertising operating costs from 3% to 1.2% of net sales. 

  • Increased average gross margins over 3%.

EVENFLO CANADA, Brantford, Ontario                                                               1987 1995 

General Manager

Entered juvenile products industry, managing 110 staff and a budget of $22M.  Held P&L responsibility while directing all sales, marketing, call center/telemarketing, manufacturing, sourcing, finance, administration, and HR functions.   

  • Turned around R.O.I. from negative to 38% within 2 years. 

  • Integrated two divisions and built the Brand Equity and consumer/trade perception to #2 position behind Fisher Price. 

  • Improved sales from $7.5M to $18.5M in 2 years. 

  • Improved production efficiencies by 20%.

THE BORDEN COMPANY, Toronto, Ontario                                                                   1980 1987 

Director of Sales and Marketing

Directed all budgets, sales, and marketing activities for the Canadian subsidiary of this consumer products manufacturer of food and consumer chemical products.   

  •  Rebuilt entire staff and broker / agent distributor network. 

  •  Achieved budgets for the first time in six years. 

  •  Successfully managed new product launches and acquisitions for both food and home products divisions. 

  •  Negotiated all Borden private label, quote and industrial business.


Continuous education through professional training courses and seminars including: 

  • Effective public speaking, Effective listening, management training and personal training like 95-5

  • Sensitivity training, supervisory training 1, 2 and 3

  • Sales and Marketing Training seminars.

  • MRP 2 and ISO 9000 Training

  • Financials for the non Financial Manager, etc. 

Business Administration, Ryerson University, Toronto, Canada. 

Excellent references available upon establishment of mutual interest. 




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